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Lifestyle, Trends, & Demographics
Sunday, January 1, 2017 (0 Comments - view/add) Blowing the Status Quo Out of the Water » In 2007, Sarasota Yacht Club (SYC) in Sarasota, Fla., leveled its facility and embarked on an ambitious construction proje...
Monday, October 3, 2016 (0 Comments - view/add) First Person: Marvin Scott » I AM PROUD TO HAVE THE PRIVILEGE of being a member of the Friars Club. To me, the Friars Club is an oasis in the...
Thursday, July 14, 2016 (0 Comments - view/add) First Person: Bryan Jacobs » IN THE SUMMER OF 2010 , my family had just purchased a home in Alexandria, Virginia, and we were looking forward to our th...
Thursday, July 14, 2016 (0 Comments - view/add) Millennials: Enough About Me, What Do You Think of Me? » FOR SOME IN THE CLUB INDUSTRY, the term “Millennial” has almost taken on the air of a four-letter word as the genera...
Friday, April 1, 2016 (0 Comments - view/add) Celebrating Landmarks: Historic Club Preservation » Private clubs are inextricably connected to the nation’s history. From the country’s founding in which patriots exercised...
Friday, April 1, 2016 (0 Comments - view/add) First Person: Timothy Sullivan » I knock on wood every time I think about how clubs have influenced my life. I grew up in Detroit in its heyday, the 1950s...
Friday, January 1, 2016 (0 Comments - view/add) 2016: The Year of Connectedness » At first glance the trends that impact clubs such as recreation, luxury, technology and dining, among others, have evolved...
Friday, January 1, 2016 (0 Comments - view/add) Pulse Survey in Review: Strategic Planning in 2016 » McMahon Group conducted their annual Pulse Survey in the fall of 2015 testing many major aspects affecting private clubs....
Friday, January 1, 2016 (0 Comments - view/add) What is the Future for Private Clubs? Taking the Next Step » It is always difficult to look into the future, and trying to prognosticate where private clubs will be is even more chall...
Friday, January 1, 2016 (0 Comments - view/add) The Re-Birth of City Clubs » “A decade from now, the hearts of some of our largest cities will no longer be defined by gleaming skyscrapers surrounded...
Friday, January 1, 2016 (0 Comments - view/add) Where is Golf Headed? New Possibilities for the Pursuit of the Game » Herb Stein, an economic adviser to President Nixon (and father of actor and humorist Ben Stein), once offered this bit of...
Friday, January 1, 2016 (0 Comments - view/add) Growing Your Membership: Mega-Trends in the Marketplace » At Club Trends , we have observed that the private club industry continues to positively adjust to wholesale changes in t...
Friday, January 1, 2016 (0 Comments - view/add) The New Appeal of Gated Communities: Accommodating Changing Lifestyles » In the past, critics have taken aim at gated communities. Nearly 20 years ago, two academics from California wrote Fortre...
Friday, January 1, 2016 (0 Comments - view/add) The New Appeal of Gated Communities: Accommodating Changing Lifestyles » In the past, critics have taken aim at gated communities. Nearly 20 years ago, two academics from California wrote Fortre...
Wednesday, July 1, 2015 (0 Comments - view/add) Customized Marketing: Identifying and Targeting Demographics » Affluent consumers frequently demand customization and personalization—sometimes identified as the new luxury experience—w...
Wednesday, July 1, 2015 (0 Comments - view/add) Customized Marketing: Identifying and Targeting Demographics » Affluent consumers frequently demand customization and personalization—sometimes identified as the new luxury experience—w...
Wednesday, July 1, 2015 (0 Comments - view/add) Trends in Membership Marketing: Promotion, Positioning, and Persistence » The private club industry has undergone an extended period of consolidation. In an environment such as this, it is tempti...
Thursday, January 1, 2015 (0 Comments - view/add) The Macro View for Private Clubs » Clubs have a unique set of challenges. Members want dining that is casual, yet sophisticated and programming and amenities...
Thursday, January 1, 2015 (0 Comments - view/add) Menlo Circus Club: The Growing Market for Affluents » With the profile for affluence becoming increasingly diverse Menlo Circus Club has captured a unique and loyal segment of...
Thursday, January 1, 2015 (0 Comments - view/add) Scioto Country Club: Anticipating Membership Needs, Investing in the Future » Despite its status as a golfing mecca and its terrific locational advantage (90 percent of its members come from just thre...
Thursday, January 1, 2015 (0 Comments - view/add) Engaging Millennials as Next Gen Members: What Clubs Need to Know » Dear Readers, please allow me to introduce you to Generation Y (1982-1995*). Believe me when I say that knowing Y and what...
Wednesday, October 1, 2014 (0 Comments - view/add) Marketing for Affluent Spending, Confidence and Preferences » National consumer trends play a key role in recognizing and responding to changing club member needs. By understanding how...
Wednesday, October 1, 2014 (0 Comments - view/add) Building Membership Value in a Changing World » We are entering a period of profound change in the United States. Demographic, lifestyle and economic factors are swirling...
Tuesday, April 1, 2014 (0 Comments - view/add) The Evolving American Family: Challenges and Opportunities for Clubs » Over the past century, the American family has undergone many transformations, some subtle, some more visible. In particul...
Tuesday, April 1, 2014 (0 Comments - view/add) Family Needs and Club Solutions » The notion of the family being an essential part of the private club scene is not new. Many country clubs have had to repl...
Wednesday, January 1, 2014 (0 Comments - view/add) Meet the Next Club Member: Demographics & Lifestyle Trends Shaping the Future » The America we live in today will look vastly different when compared to the America experienced by future generations. Fu...
Sunday, January 1, 2012 (0 Comments - view/add) Boomer Women Hold the Reins » In some cases, “the more things change, the more they stay the same” is a true adage—especially with regard to the latest...
Tuesday, November 1, 2011 (0 Comments - view/add) The Rise of the Mature Consumer: Evolving Marketing Strategies » Clubs may soon find that they have more companies competing for the attention of their traditional target market. Though i...
Friday, April 15, 2011 (0 Comments - view/add) Q & A With Arnold Palmer: Questions to the King » Arnold Palmer: 1960s "Athlete of the Decade" (Associated Press poll), one of "The 25 Coolest Athletes of All Time" (GQ, Fe...
Thursday, February 3, 2011 (0 Comments - view/add) Lodging and Restaurant Industries Slightly Optimistic: Hospitality Consultants Adjust 2011 Forecasts » Rising hotel rates and higher menu prices both reflect a slightly more optimistic outlook than originally predicted for th...
Tuesday, November 2, 2010 (0 Comments - view/add) The Importance of Engaging the Baby Boomer Generation » According to the National Club Association’s 2009 Private Club Operations Report , the average age of a private club...
Tuesday, July 1, 2008 (0 Comments - view/add) Changing Direction: Club Leaders' Vision of Tomorrow » What have private clubs always offered their members? Excellent golf, tennis, yachting or athletic facilities. Fi...
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