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Membership
Tuesday, March 3, 2020 (0 Comments - view/add) Delivering One-On-One Member Experiences: Clubs Excel in 2020 » I t’s something of a modern marketing maxim to say that people today are less interested in buying things and more interes...
Tuesday, March 3, 2020 (0 Comments - view/add) The Country Club of Virginia: Membership Has Its Privileges » L ate Thursday afternoon Pete finished up his daily routine and peeled off to visit his club. He followed a light snack wi...
Tuesday, March 3, 2020 (0 Comments - view/add) Unlock Your Club’s Value: Owning the Value Proposition » McMahon Group has surveyed hundreds of clubs and thousands of members and has generally landed on a single question that i...
Thursday, January 16, 2020 (0 Comments - view/add) Are children members, too? » AS 2020 begins, we always like to focus on the outlook for the future. What trends are emerging? What innovations a...
Thursday, August 1, 2019 (0 Comments - view/add) Bethesda Country Club: Winning new members requires savvy membership programs blended with careful p » The Challenge: With a wide selection of excellent country clubs in this densely populated and affluent market, Bethe...
Wednesday, July 17, 2019 (0 Comments - view/add) Who’s your next new member? » There is no argument that we are in the midst of an unprecedented economic period—now in its 10 th year of growth—ma...
Wednesday, April 24, 2019 (0 Comments - view/add) Where's the Wow? How to Provide the Best Member Experience » WOW experiences come from giving pleasant and unexpected surprises. When members’ expectations are exceeded and their need...
Thursday, January 10, 2019 (0 Comments - view/add) How are clubs dealing with recruiting the next generation of club members? » THE CLUB INDUSTRY is at a crossroads. At the center of the dilemma is an aging population, with baby boomers represe...
Thursday, January 10, 2019 (0 Comments - view/add) What’s important to know about recruiting millennials to join the club? » OCCAM’S RAZOR is the work of a Franciscan friar and theologian, William of Occam, who reasoned that it is better to...
Tuesday, July 10, 2018 (0 Comments - view/add) How can clubs integrate family programming to promote member retention? » IT’S A SIMPLE FACT —the more members use their club, the less likely they are to re- sign. With summer in full swing, now...
Sunday, April 1, 2018 (0 Comments - view/add) How successful are member discount programs? What are the best ways to increase membership sales? » Discount programs may result in short-term increases in membership sales but, when used as the club’s only approach to gro...
Sunday, April 1, 2018 (0 Comments - view/add) Is there a difference between a satisfied member and a loyal member? » Member satisfaction and member loyalty are related, but the terms are not interchangeable. Ask yourself this question: Are...
Sunday, April 1, 2018 (0 Comments - view/add) Where should clubs focus their attention to find new members? » A bleary-eyed Keith Richards awoke with music in his head. He switched on the recorder and laid down the riff that everyon...
Sunday, April 1, 2018 (0 Comments - view/add) What are some of the things we can do to attract new members to our city club? » There are many reasons to be optimistic about city clubs. First, cities are growing again, powered by the intensely urban...
Monday, January 1, 2018 (0 Comments - view/add) Your Club’s Ultimate Success is Determined by your Member’s Day-to-Day Experiences » To be a successful member-owned private club in today’s multi-dimensional and competitive society is both complex and chal...
Monday, January 1, 2018 (0 Comments - view/add) Bringing People Together: The Magic of Membership » The Club, in the general acceptation of the term, may be regarded as one of the earliest offshoots of man's habitual grega...
Thursday, October 5, 2017 (0 Comments - view/add) How can a club deal with a lengthy resignation list? » While pre-recessionary conditions were causing a spike in initiation fees, clubs were creating structures that would pay d...
Monday, April 3, 2017 (0 Comments - view/add) What will clubs need to do to attract millennials? » To answer your question fully would take more space than allotted here, but I’ll address a part of it because the club ind...
Thursday, July 14, 2016 (0 Comments - view/add) Membership Discipline Guidelines: How to Respond When Members Misbehave » The phones lines at the National Club Association have been lighting up with private clubs asking specific questions relat...
Friday, April 1, 2016 (0 Comments - view/add) What's an HOA to do when the Golf Club is Failing? Golf Course Communities » The problem has been a long time coming. For many years, real estate developers would establish a residential community go...
Tuesday, October 13, 2015 (0 Comments - view/add) The Improving State of Gated Community Clubs: What’s Going on Behind the Gates? » Gated community clubs are rebounding, reports a recent survey by the McMahon Group. Real estate sales are up in 81 percent...
Wednesday, July 1, 2015 (0 Comments - view/add) Bethesda Country Club: Winning new members requires savvy membership programs blended with careful p » The Challenge: With a wide selection of excellent country clubs in this densely populated and affluent market, Bethe...
Wednesday, July 1, 2015 (0 Comments - view/add) Odessa Country Club: A transformation led by close attention to members’ needs » The Challenge: In a medium-sized market, Odessa sought to achieve sufficient scale to continue to offer a premium cl...
Wednesday, July 1, 2015 (0 Comments - view/add) Updating Your Club’s Membership Development Strategy: Developing a Marketing Culture » Every private club must recruit and retain a dues-paying base sufficient to cover its fixed costs, a process that includes...
Wednesday, July 1, 2015 (0 Comments - view/add) Becoming a Super Satisfier: The Secret to Club Success » How satisfied is your club’s membership? In analyzing survey results from more than 1,000 private clubs, the answer to thi...
Wednesday, July 1, 2015 (0 Comments - view/add) Amarillo Country Club: An exodus of members requires a new approach to building membership » The Challenge: Amarillo’s bill for deferred maintenance came due in 2012. A steep assessment led to the exit of abou...
Wednesday, July 1, 2015 (0 Comments - view/add) Skaneateles Country Club: A club keeps pace with changes in its larger operating environment » The Challenge: The club’s membership plateaued and then inched downward, precipitating an adjustment of the club’s o...
Sunday, March 1, 2015 (0 Comments - view/add) What "Golf for Her" Can Do for the Game: New Model to Draw Women to Golf » It is no secret that golf leaders have taken great steps to draw women to the game—and they have done so with some success...
Thursday, January 1, 2015 (0 Comments - view/add) Membership Outlook for 2015 » Private clubs are at a very pivotal time as the next generations of Boomers, Generation X and Millennials take their place...
Tuesday, April 1, 2014 (0 Comments - view/add) Case Study: Family Fun at the Annapolis Yacht Club » The private club industry is characterized by considerable diversity in size and type. Regional, demographic and lifestyle...
Tuesday, April 1, 2014 (0 Comments - view/add) Location, Location, Location » In this issue we covered family-oriented clubs from many angles. The case studies have considered how families find their...
Tuesday, April 1, 2014 (0 Comments - view/add) Membership Recruitment & Retention Strategies: How to Boost Your Numbers from the Youngest to Oldest » Tom and Jennifer walked into the front entrance of the country club. They didn’t know much about the club, but it was near...
Tuesday, April 1, 2014 (0 Comments - view/add) How to Remain Relevant to Members: Modernize to Grow and Thrive » All too many clubs have misread the signals. Faced with declining participation or a lack of prospective members, they res...
Friday, November 1, 2013 (0 Comments - view/add) Clubs Drive New Membership, Retain Members with Family Friendly Amenities » Some clubs are upping the game when it comes to children. They’re moving from being “family friendly” to family focused. H...
Friday, November 1, 2013 (0 Comments - view/add) There's No Such Thing as Casual Manners: Private Clubs Can Help Shape the Next Generation » Private clubs have a unique opportunity to help next generation leaders shape and refine manners and social graces while c...
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