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Communications
Wednesday, April 24, 2019 (0 Comments - view/add) How can we get our members to read the email we send? » “We choose to go to the moon...and do the other things, not because they are easy, but because they are hard; because that...
Monday, April 1, 2019 (0 Comments - view/add) The Growing Power of Brands: Shaping Organizations and Consumers » The power of a strong brand plays an increasingly vital role in the resilience and popularity of an organization. Today, c...
Monday, April 1, 2019 (0 Comments - view/add) What’s the Pulse on Branding? » Earlier this spring, McMahon Group conducted a Pulse Survey of our industry to learn more from club leaders about the issu...
Monday, April 1, 2019 (0 Comments - view/add) The Value of a Brand: Identity and Distinctiveness in the Club World » John Stuart was the chief executive officer of the Quaker Oat Company throughout much of the twentieth century. Under his...
Monday, April 1, 2019 (0 Comments - view/add) Brand Management: Identify and Honor Your Brand to Distinguish Your Club » One of the great things about private clubs is the interesting stories behind their founding. Rich histories abound, such...
Monday, April 1, 2019 (0 Comments - view/add) Communicating your Club’s Brand » The way your club ultimately communicates its brand is intertwined with how your club lives to its brand and fulfills its...
Monday, April 1, 2019 (0 Comments - view/add) How to Uphold and Nurture a Sterling Reputation and Rich History: Baltusrol Golf Club » There are a few elite clubs that immediately come to mind when looking at championship golf’s rich history and traditions,...
Monday, April 1, 2019 (0 Comments - view/add) How to Uphold and Nurture a Sterling Reputation and Rich History: Baltusrol Golf Club » There are a few elite clubs that immediately come to mind when looking at championship golf’s rich history and traditions,...
Monday, April 1, 2019 (0 Comments - view/add) A New Approach to Private Club Access: Dormie Network » Dormie Network is a quietly growing network of private destination golf clubs offering a unique membership to avid golfers...
Monday, April 1, 2019 (0 Comments - view/add) How to Build the Club Brand: The Army Navy Country Club » The Army Navy Country Club (ANCC) could be compared to a powerful aircraft carrier cutting through the waters. First, it’s...
Tuesday, October 9, 2018 (0 Comments - view/add) Simple neuromarketing strategies to make your job easier » Milwaukee Athletic Club in Wisconsin saw a 65 percent increase in new members . . . The Old Club in Michigan saw a 30 pe...
Tuesday, October 9, 2018 (0 Comments - view/add) Member Buy-In: Effective Communication is Essential for a Master Plan and Construction » ONE OF MANY THINGS I have learned during the master planning process and construction is that effective and timely c...
Thursday, January 11, 2018 (0 Comments - view/add) Should my traditional and established club use social media and, if so, how? » Private clubs share certain common bonds. Each is a platform for socialization; people choose each medium to connect with...
Saturday, July 1, 2017 (0 Comments - view/add) Creating a Communications Plan: "If you fail to plan you plan to fail" » It's easy to identify the keys to good communication practices: clear, concise information; accuracy and detail; and ident...
Wednesday, November 30, 2016 (0 Comments - view/add) Overtime Aftermath: What Now? Communicating to Employees the Court Decision's Impact » The Federal Court’s November 22 preliminary injunction stopped the Overtime Exemption Rule from going into eff...
Friday, April 1, 2016 (0 Comments - view/add) What's the biggest challenge facing clubs today? » What’s the biggest challenge facing clubs today? Since clubs are in the dues business, it would seem the answer to thi...
Friday, April 1, 2016 (0 Comments - view/add) Evolving Club Communications: The Next Step in Member Engagement » Clubs have many communications responsibilities that span across a variety of areas. Unlike more traditional businesses th...
Friday, April 1, 2016 (0 Comments - view/add) Finding the Right Mix for Your Communications » Like a great pot of soup, developing the right mix for your club’s communications plan takes a base of quality ingredients...
Friday, April 1, 2016 (0 Comments - view/add) Private Club Communications Survey »
Friday, April 1, 2016 (0 Comments - view/add) The Evolution of Club Communications: A Manager’s Perspective » A number of years ago I was on a plane and struck up a conversation with a woman sitting next to me. After a bit...
Friday, April 1, 2016 (0 Comments - view/add) Social Media Communication: The Baltimore Country Club » The private club—whether a bustling city club, a seafaring yacht club or a full-service country club—evokes images of a gr...
Friday, April 1, 2016 (0 Comments - view/add) Integrated Communications at The Country Club » Technology revolutions always take longer than predicted, but arrive faster than anticipated. –Michael S....
Friday, April 1, 2016 (0 Comments - view/add) The Internet of Club Members: The Union League of Philadelphia » As discussed in the macro article, the Internet of Things promises to improve the relevance and functionality of the many...
Friday, January 22, 2016 (0 Comments - view/add) Investing in Member Communications: Valuable Lessons That Pay Off » “What we have here is a failure to communicate!” Little did we ever think those famous words from the...
Wednesday, April 1, 2015 (0 Comments - view/add) Club Communications Problems: Top Challenges and Areas to Improve » Communications poses a series of complex issues for clubs. Despite these difficulties, only 66 percent of clubs have desig...
Wednesday, April 1, 2015 (0 Comments - view/add) From the Board Room to the Locker Room: How to Effectively Communicate Club Policies to Members » Every club manager has heard the phrase “I didn’t know anything about that” and “Oh, I never read the newsletter” multiple...
Wednesday, October 1, 2014 (0 Comments - view/add) Selling Selectivity: The Monterey Peninsula Country Club » Monterey Peninsula Country Club (MPCC) doesn’t require the hard sell. Its location—nestled against the craggy mid-Californ...
Wednesday, October 1, 2014 (0 Comments - view/add) The Chicago Yacht Club: Communicating the Spirit of Sailing » The Chicago Yacht Club (CYC) set sail as an organization in 1875 when its two current facilities—one located right in the...
Tuesday, July 1, 2014 (0 Comments - view/add) Club Member Communication: Priority or Disconnect? » As a society, the way we communicate with one another has changed significantly over the last decade. Personal computers,...
Tuesday, April 1, 2014 (0 Comments - view/add) Don't Get Deleted: How to Ensure Members Read Club Communications » Clubs put significant time and effort into their member electronic communications, “e-communications,” but are members loo...
Monday, July 1, 2013 (0 Comments - view/add) Social Media for Private Clubs: Platforms & Privacy » Private clubs and social media have a lot in common: they both have social interaction at the core, seek to conn...
Tuesday, January 1, 2013 (0 Comments - view/add) Communication in Crisis: Why the Private Club Industry is Different » There are countless books on crisis communication. Several decades of high profile crises have produced a consensus about...
Thursday, December 1, 2011 (0 Comments - view/add) Organizing Your Communications "Chain of Command" » It is not uncommon for clubs today to experience a decline in member participation, even though membership levels have sta...
Tuesday, September 27, 2011 (0 Comments - view/add) Member Communications: Keeping Up With the Times » Over the past several years, the aspect of our society that has seen the most rapid change has been the way in which we co...
Thursday, July 1, 2010 (0 Comments - view/add) Social Networks-Cornerstone of the Club Industry: So, What’s All the Buzz About? » Oscar Wilde once said, “the only thing worse than being talked about is not being talked about.” That is the essence of “b...
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