The foundation of any club is its culture. Understanding that culture is critical to operations planning, membership development and more. In this session, Larry Hirsh of Golf Property Analysts, author of “The Culture of Golf--Isn’t it Just a Game” and an expert on club economics and market analysis; and Jon Last, president of Sports and Leisure Research Group (SLRG), a pioneer in sports and golf consumer analysis and market definition, explain how a club’s culture can be defined and why it’s critical for clubs to understand their present and (evolving) future culture to thrive in changing economic environments.

Presented by:

Laurence A. Hirsh, CRE, MAI, SGA, President, Golf Property Analysts

Jon Last, Founder and President, Sports and Leisure Research Group

Moderated by  

John C. Good, Director, Events, Technology & Member Engagement, National Club Association  

This webcast is free to current NCA Member Clubs’ Staff and Board of Directors, and $99 for non-NCA Members.