Like any business, the foundation of a successful club is based on satisfied customers (members) continuing to purchase products and services. In the case of member-owned private clubs, this means paying dues, using the facilities and spending. A private club is somewhat different than the typical enterprise in that the customers are the owners, or at the very least, often take a sense of ownership and pride in the club.

Of particular importance to any club is the understanding that each club has its own culture and that to keep the consumers (members) happy, that culture must be the foundation of all decisions affecting the club. Our presentation will explore what a club culture profile is, how clubs can benefit from having one, why a club might want one and when.  We will describe the elements of such an analysis and the process involved.

Presented by

Laurence A. Hirsh, CRE, MAI, SGA, President, Golf Property Analysts

Jon Last, Founder and President, Sports & Leisure Research Group

This webcast is free to current NCA Member Clubs’ Staff and Board of Directors, and $99 for non-NCA Members.